PPC – Google Ads

• Drive sales or conversions online, in app, by phone, or in store
• Engage with customers who've already contacted you or are close to making a purchase decision

Google search partners are sites in the Search Network that partner with Google to show ads on their search results. To help you get a similar cost per conversion as you get on the Search network, some clicks on the Search partner network may cost more or less than your Google Search Max. CPC bid. Search partner performance won't impact your Search Quality Score.

Ads can appear on relevant sites, videos, and apps across Google (like YouTube) and the Internet when you have leftover Search budget. What to know about expanding your Search campaign to Google Display:

• You'll get incremental conversions on Display at similar or lower costs than on Search
• Your ads will appear only when you're not using all your budget on Search or when Display conversions are cheaper and your other Display campaigns are not eligible to serve
• Your Display performance won’t impact your Search Quality Score